Cheong is very well versed in the various departments of the industry. Beginning as on online editor, his roles varied from Line Producer to First Assistant Director. His diverse presence in the industry enabled him to acquire valuable experience by working with many local and international directors over the years. Cheong graduated with Film Making credentials from Panico Film School in London, UK. Cheong Naturally transitioned into the role of a full time Director.
Through Cheong’s creativity, communication skills and technical sharpness; he manages to create unique worlds of his own. His special talent; is to play out ideas with a two prong approach:
An attention-grabbing visual that touches on the wide range of human emotions, and
An insertion of humour onto a background with strong attention to details.
Awards:
PWH Music Award - Best Director
Shanghai Commonwealth Micro Movie Festival - Silver for Best Film
AOTY Award = Silver TV and Video Advertising
Kancil Award - Merit for Film Direction
Subaru “Driven By Expression”
Porsche - Dreamers On - Krithin Pereira
Kia Carnival “The Grand Seat”
Celcom CNY 2022
Subaru Forester GT “Action Packed”
Subaru Forester “Dream Extraordinary”
Kinh Do Mooncake Festival 2020
Celcom Merdeka 2020
Lazada “Go Where Your Heart Beats”
HDB “Void Deck”
Subaru “Friends”
Celcom “The Notorious 5”
Celcom “Emma”
Subaru Brand Film
Subaru Forester “Whoa”
Kinh Do “Full Moon 2017”
Celcom “5 Sekawan - CNY”
Toshiba
触宝电话 - 让爱多说一分钟
Celcom “Create #ICAN”
NH Colla Plus 3 “Joey”
淘宝 - 住在空房子的我们
P&G “Hat Cheo” Tet 2018
Malaysia Airlines “MH Begin With Us”
Malaysia Airlines “#takemetoAntfield”
Celcom “Rescue #ICAN”